The UK’s leading arable farming event, Cereals, returns on 10–11 June 2026 with one of its most exciting collaborations yet, as Fruehauf steps forward as official co-host alongside the event organisers at the iconic Diddly Squat Farm. The event is expected to welcome more than 25,000 visitors and over 650 exhibitors from across the agricultural sector, bringing together farmers, agronomists, machinery specialists and rural businesses for two days of innovation, networking and live demonstrations.
Recognised as the UK’s flagship arable farming showcase, Cereals 2026 will feature cutting-edge machinery, crop plots, agronomy advice, regenerative farming discussions and live demonstrations designed to support the future of British agriculture. Hosted by Jeremy Clarkson at Diddly Squat Farm, the event aims to highlight the real-world challenges and opportunities facing modern farming businesses.
As co-host, Fruehauf will showcase its British-built agricultural trailer range, designed to support heavy harvests of bulk products, alongside their Hydraulic Drive Bulk Blower, a newer edition to the market which has already turned heads across the United Kingdom. Visitors will also have the opportunity to meet Fruehauf’s sales and operations teams, explore the latest haulage technology and attend exclusive hospitality events across the two-day show.
The partnership reflects Fruehauf’s long-standing relationship with the farming industry and its continued investment in supporting UK agriculture. With manufacturing based in Lincolnshire and many of its customers operating within the agricultural sector, the company sees Cereals 2026 as an important opportunity to connect directly with the farming community and create discussions around how their innovative transport solutions can best improve their productively and efficiency, not just on their farms but on farms nationwide.
Preparations for the event have already been underway for several months, with the Cereals leadership team previously visiting Fruehauf’s Grantham manufacturing facility to discuss marketing, planning and collaboration opportunities ahead of the show. Followed by a site visit to Diddly Squat Farm by the Fruehauf team to discuss some exciting events ahead of the show. The partnership between the two has already greeted a strong engagement across the transport and agricultural industries on social media as the excitement builds towards the biggest farming event of the year.
Cereals 2026 at Diddly Squat Farm is expected to become one of the most talked-about agricultural events in the UK calendar, combining technical farming expertise, machinery innovation and industry networking in a unique setting that continues to attract nationwide attention.
