Over two days on June 10th and 11th, the annual Cereals agricultural show is set to bring together more than 650 exhibitors to Clarkson’s Diddly Squat farm, and for the first time will be co-hosted by Fruehauf.
With more than a century of experience producing agricultural trailers, the event is a perfect opportunity to strengthen Fruehauf’s already strong links within the farming community while also engaging and receiving feedback on how they can improve their products for those who used them most.
Two thirds of Fruehauf’s customers are part of the agricultural sector. From smaller businesses purchasing a single trailer every few years, to large corporations buying many per year and operating across thousands of farms. Being a proud British manufacture, Fruehauf heavily support British agriculture, which was the spark to
become the main show sponsor for Cereals 2026.
Commenting on the event David Lewington, Fruehauf Head of Sales, supports the event being held at Diddly Squat farm “With the event being held at Diddly Squat, the event should draw more attention to the major issues that UK farmers are facing and to the important role British farmers play in the UK and global economy.”
Across the 2 days visitors will be able to see the brand new agricultural Hydraulic Drive Bulk Blower trailer, Fruehauf’s newest innovation revolutionising the bulk blower market. By having an internal hose delivery mechanism enabling materials to be discharged several meters from the trailer, the trailer offers greater flexibility for deliveries on narrow rural roads or sites with restricted access, perfectly designed after listening to blower operators.
Alongside the blower trailer will be a fleet of bulk tipping trailers, designed for the bulk transport of grain, farm produce and aggregates. This will include a bathtub trailer known for its longevity, two different variants of smoothsider trailers, and the halfpipe aggregate trailer, made for abrasive materials.
The ‘wow’ factor at the Fruehauf stand will be the incredible 1000ph Navistar race truck fresh from the British Truck Racing Championships, driven by CEO Tom O’Rourke, which people can get a close up look rather than watching it race around tracks all over the UK and Europe.
