Fruehauf was delighted to welcome Alli McEntryre-Gaharan and Jax Doswell, directors of the Cereals Event, to its manufacturing site in Grantham, as preparations begin for the 2026 edition of the show, set to be co-hosted by Fruehauf at the iconic Diddly Squat Farm.
The visit offered an opportunity to share early ideas and planning for the event, while giving the Cereals team a closer look at the company’s facilities and longstanding role in supporting British agriculture. Although neither director had visited the site before, both left with a clear appreciation of Fruehauf’s engineering expertise, manufacturing scale and ongoing commitment to serving the needs of UK farmers.
Sales Operations Manager, David Lewington, provided a full tour of the factory, offering a behind-the-scenes look at the production process behind Fruehauf’s popular Smoothsider and Bathtub tippers. The visit also sparked a number of useful conversations around marketing and outreach opportunities for the 2026 Cereals Event.
To mark the occasion and share the news with customers and followers, David recorded a short video introducing the new partnership. Shared across both Fruehauf’s and the Cereals Event’s social media platforms, the post helped kickstart the countdown to the show with strong engagement from across the farming and transport industries.
With the countdown to June 2026 now underway, both teams are looking forward to building momentum and delivering a standout event for the farming community. Further updates will follow in the coming months.
