Fruehauf has presented a custom-made trailer side panel to popular YouTube personality Tom Lamb, as a gesture of thanks following his visit to the company’s Grantham manufacturing site earlier this year.
Lamb, who runs a successful farming channel with more than 77,000 subscribers, toured the Fruehauf factory in January, providing his audience with an exclusive behind-the-scenes look at the production of its market-leading bulk tipping trailers. The video proved a hit online, helping to significantly raise awareness of the Fruehauf brand and attract new followers to its own social channels.
To show their appreciation, the Fruehauf team paid a return visit to Lamb’s farm, delivering a bespoke side panel normally reserved for its trailers, specially fabricated to mark the occasion. Lamb expressed his gratitude for the unique gift and said he was delighted to reconnect with the team who had welcomed him in Grantham.
The collaboration has contributed to strong growth in Fruehauf’s digital following, with its own YouTube channel now approaching 1,000 subscribers. The company is hopeful this will be the first of several joint projects with the Northumberland-based farmer.
Further updates are expected in the coming months as Fruehauf continues to develop its presence both on and off the road.
